Allianz and Spotify reveal safest driving music
Allianz Australia has partnered with Spotify to encourage safer driving using the power of music.
Research commissioned by the insurer found that one in three (32%) Aussie drivers think music affects their driving. Of them, a further one in three (33%) reported decreased concentration.
28% said that the pace or tempo of a song makes them drive faster. Songs over 120 beats per minute (BPM) were found to have the worst impact on decision-making while behind the wheel, including speed, alertness, and reaction time.
So Chic’s ‘Le Freak’ (128 BPM) or Kelly Clarkson’s ‘Since U Been Gone’ (130 BPM) don’t make the cut. Moby’s ‘Thousand’, which has the highest-rated BPM on Spotify’s catalogue at 1,015, is right out.
The ‘Seat Belters’ initiative — which coincides with National Road Safety Week — hopes to promote safer driving and listening habits, and prevent mishaps out of the road.
Using Spotify’s streaming data, personalised playlists are created that only include songs with a BMP between 60-80 — think along the lines of Fleetwood Mac’s ‘Landslide’ or Jason Mraz’s ‘I’m Yours’. Slow and steady!
The research found this range to be the best for encouraging a calmer and more focused driving state.
“Music provokes intense feelings,” Brian Berner, Spotify’s global head of advertising sales and partnerships, said in a media release.
“We know listeners get a mood boost when they tune into Spotify, resulting in a halo of good vibes for brands.”
Shez Ford, chief general manager, consumer, at Allianz Australia, added that the initiative was practical and enjoyable.
She said it has the potential to “positively influence” Aussie driving behaviours and prevent road accidents across the country: “Allianz is committed to supporting Australians and delivering true, genuine care.”
Allianz’s research was conducted last month via Pureprofile. It sampled over 1,000 Australians aged 18 and over who hold valid driver’s licenses and listen to music while driving, in line with current ABS census statistics.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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