An awkward pitch question for agency bosses: Have you hushed up claims of a predator in your midst?

Welcome to Unmade, squeezed in during the first day of the Madfest (or to give it the organisers’ preferred punctuation, MAD//Fest) conference in London.

There’s a real buzz to the event. As I observed when I wrote about the Future of Brands conference in London a few weeks back, my sense is that the UK is a few weeks (or possibly months) ahead of Australia in terms of a full throttled return to live events.

I’ll write more about some of the Madfest (I’m struggling with the official punctuation) sessions in Best of the Week on Saturday. Sir Martin Sorrell’s thoughts on the economic outlook for the industry deserve exploring some more, particularly in the context of this week’s 50 basis point interest rate hike in Australia.

Risky business

Meanwhile the agenda for the Australian marketing industry has been set this week by Darren Woolley, boss of marketing relationship consultancy Trinity P3.