‘Australia and New Zealand should jointly market themselves’
The idea of Australia and New Zealand jointly marketing themselves is supported by a sizeable minority of the travel industry, a survey of executives suggests.
The survey by Roy Morgan Research, funded by next month’s Tourism Futures conference, asked delegates which marketing initiatives they would support.
The proposal to market cooperatively with New Zealand saw agreement from 34% of the 234 respondents.
Tourism Futures convenor Tony Charters said: “Australia and New Zealand are complementary destinations rather than competitive destinations. Australia can’ t do glaciers and Fjord-lands, New Zealand can’t do deserts and outback experiences.”
And here’s the tagline….”100% pure nothing”
“100% Pure Grass” would be more appropriate…
Totally disagree. NZ and Oz are 2 separate destinations and should be marketed as such…it happened 2 centuries ago, so I see no reason why it should change.
Both countries have a heap to offer.
Nothing like a bit of healthy competition and taking the “puss”.
I know that many baby boomers from the UK will visit Oz on ‘extended holiday’s’ (6 weeks approx and in doing so hop over to NZ as well. (Whilst you are on the other side of the world why wouldnt you?)
If there is a market for offering both, then do it…
Hi Adam – that’s my point though. “Hop over to NZ” suggests that NZ is an after thought, whereas we have so much to offer that our Aussie neighbours don’t. Don’t get me wrong, Oz is a great place but I feel that NZ should “sell” itself differently.
I have mates from the UK who tag NZ onto their trip who then regret not spending more time here.