Back-to-school sales projected to generate $2.7 billion for Australian retailers

Australian parents are tipped to spend some $150 million more this year preparing to send their children back to school, as back-to-school spending is projected to surpass $2.7 million.

The 5.9% increase from 2024 is driven by population growth and inflation, according to the Australian Retailers Association, who conducted the research in partnership with Roy Morgan.

The findings reveals 5.1 million — close to a quarter of Australian adults — will spend an average of $525 each on back-to-school products – up from an average of $512 in 2024.