Behavioural economics, soft diplomacy and hardnosed pragmatism of airline marketing

Welcome to a Tuesday update from Unmade. The full post is only available to our paying members.

Today: With yesterday’s news that Qantas has made its ghost flights scandal (expensively) go away, we reflect on the state of airline marketing. And on the Unmade Index, IVE Group reels from the sudden death of its executive chairman.

Unmade’s paying members support our analytical journalism. In return you get access to our full archive which goes behind the paywall after two months. You also get discounts on tickets to our events, including our forthcoming AI conference humAIn, ourretail media conference, REmade and a free ticket to our annual Compass series.

Upgrade today.