Ben & Jerry’s teams up with Pedestrian, Facebook, Ooh Media and PHD to distribute free ice-creams

Zoe Samios

April 4, 2017 8:58

Ben & Jerry’s are looking to reach as many Australians as possible this Free Cone Day, using live streaming, geo-targeting and out-of-home to encourage Australians to get a free ice cream.

Live streams of the day’s activities will feature on Ooh Media’s digital outdoor screens at universities.

Lead by PHD, the campaign aims to get 103,000 free ice creams into the hands of Australians by generating live coverage of the event across Facebook, Pedestrian and Ooh Media platforms.

The ice cream brand will use Pedestrian to generate coverage at each Ben & Jerry’s site through three Facebook live videos, which will be streamed across Queensland, New South Wales and Victoria from 2pm.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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