Ben Shepherd on why retail media is up with adwords as a media invention; how sales people can get his attention; and the 2023 outlook

Welcome to an interview-led edition of Unmade. Today’s primary focus is Ben Shepherd’s first in depth interview since joining Dentsu as chief investment officer. Below, there’s also an update on a down day on the ASX, via The Unmade Index.

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Talking Dentsu

In the first Unmade podcast interview of the year, Dentsu’s new chief investment officer Ben Shepherd joined Unmade’s Tim Burrowes.

In the wide-ranging interview, Shepherd explains why he sees retail media as one of the most elegant, “wealth creating” media developments since adwords; he argues that there’s nothing wrong with leaving a job after a couple of years if you feel you’re not making the impact you want to; and he explains the style he will bring to negotiations with media owners.