Best of the Week: Qantas, Musk and Springsteen: Lessons in how to trash your brand

Welcome to Best of the Week, kicked off on Friday morning in frosty Hobart and wrapped up on Saturday morning back at beautiful Sisters Beach. It’s been a while since I’ve been down to the Hobart end of the island. This may not be the most insightful of observations, but bloody hell, Hobart’s great, isn’t it? (Also, and perhaps less relatably, that winter drive up through the Midlands is a chore after dark, isn’t it?)

Happy National Avocado Day for tomorrow. I, for one, intend to celebrate that to the full.

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Reputational challenges

So how hard is it to permanently tarnish a brand?