BotD: Atomic payday; the Pureprofile bounce; and DDB cuts jobs

Welcome to a new experiment from Unmade, Best of the Day.

Today marked deal completion day for us. Unmade and Mumbrella are now part of the same group, under the banner of Mumbrella Media. If you missed it, you can read last week’s announcement here.

To provide as much of a point of difference as possible while we bring the two mastheads closer, Unmade’s publishing cycle will, for now, shift towards the close of business.

Today, Atomic212 found an owner, and on the Unmade Index the share price of research house Pureprofile soared after it shared good news with the market.