BOTW: Adspend in retreat; Mutinex on the up; Meet Motio

Welcome to Best of the Week, mostly written this morning in Sydney, after one of Unmade’s more hectic weeks.
Regular readers will be well and truly aware that we ran our retail media conference RE:Made on Thursday. The kind words people kept saying to me about the event became a little embarrassing, given that most of the work had been done by other members of the team.
After a run of great panels and presentations, the best moment of the day for me came at the end, as I absorbed the buzz at the end-of-day drinks. It was the sound of a new community coming together in Australia for the first time.