BOTW: Amazon’s Aussie ad slice, Sorrell’s S4 Capital grows; the week in AI

Welcome to Unmade, mostly written (very) early on Saturday morning in rainy, Formula One-obsessed Melbourne.

I spent yesterday at the Grand Prix as a guest of Paramount. If you want a snapshot of how much the industry is changing, the only type of booze that ran out in the Paramount Suite was Heineken’s 0.0, alcohol-free beer. Could it be that the industry is growing up a little?

Pinch, punch, first of the month. I promise there are no lame April Fool’s jokes in what follows. Anyway, congrats on making it through the first quarter. The year is officially 25% complete.

Let’s begin with house keeping. We now have a time and a place for our next event, humAIn – human creativity x AI. We’ll be running humAIn in Sydney on Wednesday July 12.