BOTW: Supermassive alien upstarts; The Guardian does the right thing on betting ads (what took so long?)

Welcome to Best of the Week, mostly written on a wildly windy night at Sisters Beach, with England opening up the batting in the background. Jeez, I love The Ashes, although all the sports betting ads are spoiling it a bit. More on that shortly.

Today: What lies behind the new burst of startup energy; The Guardian takes the high ground on betting ads; and another massive week in AI disruption.

Unmade’s paying members are the ones who keep the lights on.

In return, you get full access to our archive (which gets locked after two months); all our member-only Tuesdata content; and discounted tickets to our conferences. We’ll even throw in a copy of the best-selling (briefly, in a very narrow category) book Media Unmade.