BOTW – The shoe edition: Adland’s cobblers children, and a kick in the teeth over The Market Herald


Welcome to Best of the Week, written on a pleasant, chilly morning at Sisters Beach, Tasmania, after a busy 48-hour trip to Sydney.

Today: Why the media and marketing world needs to stop going on about the cobblers’ children and fix the bloody shoes; and the war for The Market Herald approaches the end game.

Unmade’s paying members receive benefits their peers do not. They get access to our paywalled archive and exclusive Tuesdata reports. They receive cheaper tickets to our events, including humAIn. And they’re kinda cool.



The cobblers’ children grew up and left home, barefoot and resentful. They never got the shoes you promised them

Tim Burrowes writes:

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