BotW: We’ve finally hit bottom but will there be a double dip?; How Qantas perks have tainted Albo’s brand


Welcome to Best of the Week, written during a week dominated by travel.

After a family celebration in Fiji, I spent Wednesday’s return flight on QF102 reading Joe Aston’s excellent book on the downfall of Alan Joyce. Appropriately, the first alert when I turned my phone on in Sydney was from the SMH, with the news that prime minister Anthony Albanese felt that the media was overreacting to revelations in the book about his upgrade perks. Have you noticed that the only time people complain about the press going too big on a news story is when it’s about them?

And after our Unlock conference on Thursday, this morning I was on the early Jetstar flight home to Tasmania, a day earlier than planned, to say goodbye to one of the cats; today’s edition may be a little more ragged than usual.

Today: The Qantas scandal reheated, and SMI calls bottom on the advertising recession, but how long for?

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