BOTW: What if Elon is (slightly) correct about advertisers?; Media’s $1bn+ inflation hole

Welcome to Best of the Week, mostly edited on Friday on a beautiful first day of summer at Sisters Beach, Tasmania.
Happy World Pear Day.
Today: Elon gets sick of giving advertisers the time of day; Will the SMI data stop the chatterers from talking about an advertising downturn?; and The Unmade Index is dragged back into the 600-point black hole.
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