Why your business needs to be more like The Betoota Advocate
The Content Division’s Kurt Sanders delves into why a small fictional newspaper is fast becoming one of Australia’s biggest content marketing success stories.
I write this article with love in my heart and an acute awareness that marketers tend to ruin good things when they touch them. So it is that I use a steady, careful hand to tell you why your business needs to act more like Australia’s highest-circulating online newspaper, The Betoota Advocate.
If you’re already a Betoota fan, kudos to you – you are a winner and deserve praise. If you’re not, just know they are the greatest thing to happen in this country since Hawkey nailed that schooner at the SCG or when that Aussie bloke invented the dual-flush toilet, or when Hawkey undoubtedly nailed a schooner on a dual-flush toilet.
How is the Betoota Advocate defined as “content marketing”? What business or brand is it “marketing”? It makes money through native advertising (such as the Grow Super example) but that simply makes it a publisher. Yes, I agree that brands can get some tips on how to do great content from the Advocate, but in the end it’s just a satirical (and funny) website.
Betoota Bitter, books, sponsorships. ‘Native advertising’, which you refer to will not keep them afloat.
In terms of Similarweb (the writer). ‘Visits’?! Look at uniques not pie in the sky Similarweb ‘visits’. You might only be quoting desktop too. Mobile is where its at.
“I’m not suggesting you start a comedy website. But what you can do is learn from their approach to social media, content, conversions and an audience-defined product.“
Dumb.
Betoota articles are hilarious because they’re made up.
Most bramds can’t get away with just making stuff up.
The end.