Can we pay it forward in retail media?
Welcome to an end of week update from Unmade. Today we reflect on this week’s REmade conference; is retail media shaping up to be a more collaborative community than adland’s cult of the individual? And further down, the Unmade Index takes its rally into a fourth day.
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Why the cult of the individual is a welcome absence from the emerging retail media community
On Wednesday we ran REmade – Retail Media Unmade for a second time. Here REmade curator Cat McGinn, offers a wrap-up on the event and shares the shortlisted finalists for The REmade Awards.
For a sector snowballing in a time of economic uncertainty, and one in which a projected two billion dollars of ad revenue will be hotly fought over in the years to come, it seems somewhat paradoxical to observe that the overarching theme of REmade was trust and collaboration.
