Analysis

A signal of who will survive the marketing world’s AI transformation? Those already jumping in 1

Inside Ten’s company accounts; SCA’s unenviable new milestone

BOTW: The slow death of BuzzFeed News (and RN); Murdoch’s double defeat; why outdoor wants TV’s spend; a verified Tweeter no more 2

It’s us. We’re the baddies the public needs protection from 1

Tuesdata: BeReal burns out, TikTok takes top slot

BOTW: Picking media stocks in a tough sector (why Ooh, Nine, SCA and HT&E get the nod)

Tuesdata: How the public started paying attention to AI, but don’t yet see the benefits

BOTW: Announcing The AI Upfronts; Has Elon gone after Substack?; SCA falls below $200m 3

The new adspend figures don’t look good

Tuesdata: How Enero’s shareholders had the worst quarter on The Unmade Index, while Domain was top

BOTW: Amazon’s Aussie ad slice, Sorrell’s S4 Capital grows; the week in AI

Hate the game, and the game is chasing earned media on April Fool’s Day 1

The killing fields of digital publishing 1

Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers

BOTW: Time up, betting ads; What is Scire?; When to tell and when to sell

Turning up the heat on TikTok

How workers move, now they’ve moved on

Tuesdata: How McDonald’s is leaving Hungry Jack’s for dead in the loyalty game

BOTW: A new low for Radio National ratings; Your part in the AI debate; Job cuts at The Market Herald 10

Welcome to Planet K&J – population 1m+ 2

Everybody knows that everybody knows about the villain edit; New low for SCA shares

Tuesdata: How the sheriffs are slowly taming the influencer Wild West

BOTW: When punditry meets politics; Radio becomes the top news source; Sexist robots

ACCC enters strange new worlds

How broadcast TV became the third place viewing medium 2

Tuesdata: After five years in the market, Amazon is now Australia’s biggest online retail player 2

BOTW: Adspend in retreat; Mutinex on the up; Meet Motio 4

Now we know what the podcast market is worth. And soon we’ll know how many of the ABC’s missing listeners are podcasting instead

What we learned from The Market Herald’s update

Tuesdata: In which Guzman y Gomez tries to persuade Ad Standards that an ice cream ad talking about ‘your mum’ isn’t aimed at kids

BOTW: We’re only humAIn; A PR who gets adland; Now Catalano focuses on auto 1

Nine’s Sneesby gets better at navigating the awkward questions

The end game approaches for HT&E 4

Tuesdata: Unpacking Ooh Media’s financial results; can the good old days of 2019 return?

BOTW: PWC leaks; Comeuppance for a radio predator?; Listnr takes the lead; Why Binge is better placed than Netflix to make ads work

Southern Cross Austereo has had its worst ever start to a financial year. Can Listnr change the trajectory?; And a bad day for Enero 7

Netflix’s password PR problem won’t last long

Tuesdata: Profits begin to fall as Seven West Media prepares for a chilly 2023

BOTW: Foxtel’s streaming numbers fall as News Corp makes job cuts; the Twitter algorithm finally snaps; A big drop on the Unmade Index

Why Nine is the only media company able to squeeze full value out of the Olympics 1

The war for The Market Herald is not over 3

Tuesdata: How the social media platforms rose and fell over the last 12 months

BOTW: Why are we waiting for Total TV data?; Retail media agenda revealed; Media stocks’ big week

Why TV networks may regret pushing for streaming quotas; and time to give Triple J’s transmitters to Double J instead? 5

A reminder of your code for RE:Made tickets

BOTW: The AI effect in the real world; Downfall of a wrong ‘un; Radio innovation; The Google litigation

Find out who’s speaking at our first conference; and The Market Herald goes into a trading halt

BOTW: AI’s big idea for a supermarket slogan may seem familiar; no new ideas at TMH

Going big in retail media, and TMH wins more time on its big debt

BOTW: After missing out on AFL and cricket, what now for Ten?

BOTW: Warriors of woke, or carving out a brand position? 2

Subscribe, and dream 1

How Domain’s update alarmed the whole media market; and Sanger exits The Market Herald – for now 2

Tuesdata: How media shareholders were slashed by the falling knife

BOTW: Mamamia takes on the podcast giants, marketer legacies; A Very Bad Score 1

Introducing Re:made: Why retail media is the choice for our first conference (and another gyration on The Unmade Index) 4

To be a thought leader, you need to have thoughts

Tuesdata: The key themes of 2022’s radio ratings in five exclusive charts

BOTW: Planning to fail in media acquisitions; cooking while baked; The big Accenture deal that slipped by

Unmade is one: Two awards, a fraud, and an unwelcome exit: the messy trajectory of our startup phase 5

Tuesdata: November’s top spending TV campaigns in the Christmas countdown 1

BOTW: Exclusive – Inside the The Market Herald’s civil war; winners have parties; Media agencies’ $8bn year

Tuesdata: Three trends among the advertisers who broke the rules in 2022

BotW: Can Molloy win over Sydneysiders from 700km away?; TikTok boom; Iger re-enters Disney’s Who-niverse 1

In praise of The Project – why teatime telly still matters to the networks

Tuesdata: The state of news readership data 1

BOTW: The economics of podcasting and a fork in the bird 1

BOTW: Rocketman strangles the bird; The curious Kyle ratings; Subscription winners; Amazon’s other best job 2

Members only: I want your Christmas campaign verdict; and a chance for us to catch up in Melbourne next week 4

A harsh (too harsh?) market verdict on News Corp’s quarterly numbers

How high can the Kyle & Jackie O rocket ship go?

Tuesdata: Last month’s biggest ads – supermarkets, insurance and betting brands

BOTW: The incineration of Twitter; the gambling backlash; Netflix pricing and Nine gets into product reviews

SBS makes a rational – and emotional – case for taking ad share from its commercial rivals

Who cares, wins

Tuesdata: How BeReal and TikTok are smashing Facebook, Instagram and Snapchat (and WeAre8 is yet to make a dent) 4

BOTW: Anti-social media, Sexpo style; Gravity catches the platforms; Musk reaches out to advertisers 1

Will Ooh Media pull off its retail media play?

Seven Upfront: A TV company that happens to own a newspaper; an AFL broadcaster that happens to air some cricket

Tuesdata: Last month’s top game advertisers

BOTW: Stan for sale?; Trouble at Kiis; Tabloid genius; Does the ABC really have Australia’s best marketing team?; Sydney’s cluttered streets

Binge gets an advertising tier as Foxtel sets out its wares for 2023 1

Dive BOM: Four executional errors and an unfathomable strategy have ruined The Bureau’s rebrand 1

Tuesdata: The new new News Corp merger explained in ten graphs

BOTW: Rupert puts the band back together; Netflix sets its Aussie ad price; see you in Melbourne

Carsales’ main media push shows where the classified players can go next

Tuesdata: Time in with the telly, for 30 years and counting

BOTW: Rich, talented arseholes