BOTW: The incineration of Twitter; the gambling backlash; Netflix pricing and Nine gets into product reviews

Welcome to Best of the Week, written on a golden morning at Sisters Beach, Tasmania.
With the situation at Twitter moving so fast, there was no point writing this week’s BOTW any earlier. We’ll come on to that in a moment. Also today: Media’s gambling addiction and the Netflix pricing strategy.
Happy Fountain Pen Day. Today’s writing soundtrack: Fleetwood Mac – Tango in the Night.
Unmade’s paying members get two complimentary tickets to our agenda-setting Marketing in 2023 event. You’ll find details in the ad further down in this email. And at the bottom of this page, below the paywall, you’ll find the discount code you need to access them. Monthly memberships start at $65. And tickets are $69 each – feel free to do the maths.
