unmade-podcast

Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals

StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter’s take collapses

StW: TikTok crackdown; Consumers’ sauce sacrifices; Free-to-air ads slump 17%; ABC ups its marketing spend 3

Anthony DeCeglie on the Nightly: ‘There’s a demand for quality journalism that’s free, mainstream middle’

StW: The Bondi Junction attack – How 2GB led the way as the ABC went missing; Lehrmann verdict; Fast food ads next 1

How Daniel Kahneman, the grandfather of behavioural economics, changed marketing

StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging

It’s fear that stops men standing up. They don’t want to rock the boat’

‘It’s fear that stops men standing up. They don’t want to rock the boat’

As Paramount+ preps its local ad tier, ANZ boss Beverley McGarvey and global chief Marco Nobili talk strategy, speculation and sport

StW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminent

Voice of the indies: Sam Buchanan on the rise of Independent Media Agencies Australia

StW: ACCC takes aim at search; SCA board spill gathers momentum

Every question was being answered the wrong way’ – Erik Jensen on ten years of the Saturday Paper

‘Every question was being answered the wrong way’ – Erik Jensen on ten years of the Saturday Paper

StW: Countdown to Kyle; ‘AI will do 95% of agency jobs’; Will Nine buy back Catalano’s papers?

The slog is relentless’: Claire Kimball and Kate Watson on the marathon of email publishing

‘The slog is relentless’: Claire Kimball and Kate Watson on the marathon of email publishing

StW: Media’s coming war with Meta as Facebook turns its back on news; TV Fight Club convenes

We couldn’t get a pulse back’ Patrick Delany on the rationale behind Foxtel’s pivot to streaming

‘We couldn’t get a pulse back’ Patrick Delany on the rationale behind Foxtel’s pivot to streaming

StW: Media’s ‘extinction level event’; What to expect from SCA’s financials; Another Google AI brand blunder

Can the radio industry persuade marketers to rethink their media buying strategies?

STW – Hubbl revealed; Earnings season in earnest; Ten boss Jarrod Villani exits

How Vinyl, Australia’s only ASX-listed music company, got into publishing by buying The Brag Media

Start the Week: Vale Harold Mitchell; Australia’s new paper; Google’s bad AI brand strategy

Start the Week: Paramount in play?; ABC’s big commercial hire; Amazon Prime Video’s Aussie surge; Radio ‘smears’

How Gai Le Roy steered the IAB from spruiking digital to industry consensus

Start the Week: Is Nine trying to sell Domain?; New TV ratings system launches today; Is arcane ABC ready for Kim Williams?

Live at Compass: Rethinking TV measurement, creativity, and adland’s declining influence on culture

Live at Compass: Is WFH about avoiding work?; Will better reporting mean ad dollars?; Why won’t trade press tell readers what they know?

Connected: How Scott Lorson steered Fetch TV to Australia’s prime streaming aggregator 1

Start the Week: Big moves in publishing at Nine, Schwartz and LadBible; The year of carnage, AI and retail media

I don’t even think we’re at the early adopter stage’: AI agency founder Jeremy Somers on the disruption ahead 2

‘I don’t even think we’re at the early adopter stage’: AI agency founder Jeremy Somers on the disruption ahead

Start the Week: The year of the ad streamers; Retail media’s $1bn grab; ABC podcast data at last; What now for Seven?

‘You’re all battering each other’ – Why LBB’s Matt Cooper wants to focus on the positive in adland

Start the Week: Bed wars; Ten’s off season Bachelors strategy; Sky News’ streaming play

Nick Smith on taking the helm at News Corp’s content agencies Medium Rare and Storyation

Start the Week: Media redundancies; End of the Millionaire era; Nine closes in on Melbourne Cup

Nick Rynne on leading Seven’s new streaming bet with community sports service Streamer

Start the Week: TV lobbies at war; ACCC’s Plan B if Meta drops news; Hamish McLennan and OpenAI boss in the exit lounge

The hour that decides an agency’s fate: Jonathan Pease on how to win the room

Start the Week: Seven gatecrashes the radio war; Google plots cutting off search in Australia; Michelle Rowland gets cosy with gambling lobby

Final word on Upfronts season: Investment bosses give their verdict; and SBS boss James Taylor sets out his stall

Start the Week: Nine retains The Ashes; Media bosses step up platform lobbying; Consumers cut their streaming spend

Still massive advertising dollars in linear’: How Paramount is balancing a streaming future with Ten’s broadcast present

‘Still massive advertising dollars in linear’: How Paramount is balancing a streaming future with Ten’s broadcast present

Start the Week: Curtain closes on Upfronts season; what’s to come at SBS?; Catalano enters SCA bidding saga; Seven’s new masthead

The Unmakers: 25 years of Abe’s Audio

Start the Week: SCA seeks alternative buyers; SXSW Sydney report card; Performative good

Bonus: The Unmade x TV Blackbox crossover – Live at the Seven Upfronts

(Re)defining retail media

Start the Week: SXSW kicks off; ARN closes in on Kyle & Jackie O deal; end of Upfronts season

Know my role, play my role’: Russel Howcroft on learning his new craft of radio

‘Know my role, play my role’: Russel Howcroft on learning his new craft of radio

Start the Week: Seven claims the year; News publishers ask for more cake; Market Herald chases rebrand

The world’s most secretive democracy’: Peter Greste on Australia’s press freedom problem

‘The world’s most secretive democracy’: Peter Greste on Australia’s press freedom problem

It’s not doing what I aspired’: How programmatic pioneer Brian O’Kelley is trying to fix his mess

‘It’s not doing what I aspired’: How programmatic pioneer Brian O’Kelley is trying to fix his mess

Start the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon’s Prime Video

Setting up an ad network is the smallest part’: Retail media evangelist Colin Lewis explains how Australia took the lead 2

‘Setting up an ad network is the smallest part’: Retail media evangelist Colin Lewis explains how Australia took the lead 2

Start the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenue

Brief once, personalise everywhere’: How Avid Collective is trying to become a native content engine

‘Brief once, personalise everywhere’: How Avid Collective is trying to become a native content engine

Start the Week: Countdown to Facebook news oblivion; Dissecting Nine’s Upfronts: Retail media, AI ads and the price of Olympics sponsorship

We were doing AI before it was sexy’: Sonnant’s Tony Simmons on revolutionising audio content

‘We were doing AI before it was sexy’: Sonnant’s Tony Simmons on revolutionising audio content

Start the Week: What to expect from Upfronts season; payday for Clems shareholders; How much is online news worth to Google?

Just a little too arrogant and authoritarian’: Barrie Cassidy on how the ABC reacts to criticism

‘Just a little too arrogant and authoritarian’: Barrie Cassidy on how the ABC reacts to criticism

Start the Week: Harsh words for TMH management; Telstra’s second streaming horse; Ita’s farewell and Anderson’s second term

It will create tons of new jobs’: Marcel’s global president Arpit Jain on AI’s impact on agencies

‘It will create tons of new jobs’: Marcel’s global president Arpit Jain on AI’s impact on agencies

Start the Week: A rubbish start to earnings season, Ooh’s profit fall; and a twist in government’s anti-siphoning laws

Start the Week: Matildas mania; Uplift in Tassie tourism; Is outdoor company QMS in play?

Thinkerbell’s Jim Ingram and Adam Ferrier on the measured magic of life after PwC

StW: TV lobbying machine hits Canberra; earnings season predictions; Editor suddenly exits Mumbrella

The Great DebAIt: Is the rise of AI a threat to marketing jobs, or merely a useful tool?

Start the Week: Foxtel’s next move; DDB doubles down on digital; ARN woos Kyle and Jackie O; Seven’s Logies gamble a hit

Private Media’s Will Hayward on the chase for growth, information niches and the mental health cost of fighting Lachlan Murdoch

Start the Week: Grim outlook for marketing industry; Media’s ‘biggest horror decisions’; Netflix loses local grip

I love to prove the naysayers wrong’: Scire founder Chris Janz on launching a subs-led business publishing challenger

‘I love to prove the naysayers wrong’: Scire founder Chris Janz on launching a subs-led business publishing challenger

Start the Week: HumAIn highlights; ABC loses under-55s; New start for Clems; Scire’s hires; World Cup sponsors revealed

The critics are saying they’re going to give us six months’: Trying to make sense of Disrupt Radio