CMOpinion: the differences between start-up vs. corporate

Once upon a time, working for a big corporate was the definitive goal of those entering employment. In fact, this paradigm was idealised and start-ups were not part of the mix. Fast forward thirty years, and that view has changed. Having worked in a variety of business models, including large corporates, I recently landed in a start-up, the only business model missing from my CV. I had always wondered what it would be like. Now I know, and often find myself comparing it to other work worlds. 

At opposite ends of the spectrum sit corporations and start-ups. With their own idiosyncrasies, each comes with challenges and opportunities.  I know Mumbrella has a discerning readership, so I won’t waste time reiterating stereotypes and explaining things you already know. Instead, I’ll share some of the less documented differences that might make you change your mind about working for one or the other.

I preface by explaining two things. Firstly, given my short tenure in the start-up environment, I did due diligence by discussing the topic with three other CMOs/executives with start-up experience to ensure my lens was wide. Secondly, every business is different. Some readers will violently agree or disagree with my thoughts. That’s okay. I am not pro start-up or corporate, nor do I dislike either. I am simply here to make observations, especially for those who may lack first-hand experience.