Cookiepocalypse postponed, but just wait for the Privacy Act amendments
Welcome to a midweek update from Unmade. Today: While yesterday’s decision from Google to kill off its plans to deprecate third party cookies makes marketers’ lives marginally less complicated in the short term, the forthcoming new Australian privacy law is a much bigger boulder rolling down the hill. And further down, a jump in the Southern Cross Austereo share price.
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Cookieless
That felt like an anticlimax. After more than four years of Google’s push to block third party cookies on Chrome, yesterday it called the whole thing off.
However, maybe the jawboning has already done its job. Just as Royal Bank of Australia governor Michelle Bullock musing about putting rates up can have almost as much impact on markets as an actual rise, the threat has already changed marketers’ behaviour.
