David Ogilvy was right…

Welcome to Fifth Day, where I step back from the day-to-day of the media and marketing world to experiment with new publishing platforms. In this case, that means playing with the Substack email platform.

Despite this being the second Fifth Day email, it’s the first where I actually get to the point.

And in attempting to examine the ideas that have shaped the world of marketing (which is the rationale behind Fifth Day), there’s an obvious place to start – the ultimate adman, David Ogilvy.

Once you’re immersed in the advertising industry, it’s easy to forget how little you used to know.