Does Google’s ad suck because it sucks, or because Gemini sucks?; And here’s what’s in store for the return of REmade

Welcome to a midweek update from Unmade. Today, Google launches a clunky marketing push for its AI product Gemini. Is the problem the advertising, or the product? And we reveal the outline for this year’s REmade – Retail Media Unmade conference.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn and REmade (October 1) conferences;

• A complimentary invitation to Unmade’s Compass event (November);