Embracing multi-platform is essential: Harley
According to Screen Australia CEO, the agency’s new draft blueprints for television funding are an important step towards embracing multi-platform production.
“We need to move steadily and methodically into the multi-platform environment. We absolutely know that the audience is diversifying its consumption habits, so we need to have our content on more platforms. There’s no doubt about that,” Harley told Encore.
Harley said Screen Australia has never lost its commitment to television, but in its two years of existence it hasn’t redefined its policies for the sectors because the higher priorities were the merger for its three predecessors, and the “outstanding issues in the feature area.
“TV wasn’t broken, so we just kept funding according to the rules from the past. What we’ve done now is to bring it together as a specific Screen Australia strategy. We loved TV all along but perhaps it was time to say it,” explained Harley.
