Finally, some Australian data on podcasts – but beware of what counts as a ‘listener’
Welcome to Unmade, mostly written on a chilly Tuesday evening at Sisters Beach, Tasmania, and polished off on a frosty Wednesday morning. There were more whales off the beach yesterday, apparently. Truth be told, I stood on the deck with my binoculars for a few minutes without spotting anything, then gave up and went back to my desk.
Happy National Cheese Toast Day. This feels like a celebration I can participate in.
And there are now 1,122 of us on the Unmade subscriber list. A shoutout to the PHD crew, who signed up en masse yesterday. Funnily enough, PHD was the first media agency to get behind Mumbrella in big numbers back in the day. I always said they were early adopters…
Please do encourage a colleague who’s less au fait with the new than you to get on board.
