Foxtel loses another marketing director; Andrew Jaspan rides again; Matt Doran goes global
Welcome to Unmade, written on Wednesday morning while you were sleeping.
As I mentioned previously, with Unmade in its formative months, we’re still experimenting with the format. Today will once again be more of a digest style, tackling a number of topics including Foxtel’s marketing conveyor belt; Andrew Jaspan’s next project; Matt Doran’s unwanted global fame; and Nielsen’s moves on TV ratings.
Foxtel loses another marketer
Sarah Hewlett yesterday become the latest marketing director to leave Foxtel without, by the looks of it, having another job to go to. It follows what had been a period of stability at the media company which had gained a reputation as the biggest revolving door in the Australian marketing world. The churn rate of senior marketers had been even higher than that of Foxtel’s broadcast subscribers.
AdNews reported yesterday that Hewlett will depart next month “to spend more time with her family”. She will be replaced by Jo Bladen, a veteran of The Walt Disney Company in the UK and Australia, who more recently has been leading marketing for Roadshow Films.
