Gordon’s launches integrated campaign encouraging Aussies to clock off over summer with a gin

Diageo gin brand Gordon’s is celebrating its 250th anniversary with a national campaign encouraging people to clock off from work and enjoy a gin over summer.

The campaign introduces the tag line “Clock Off with Gordon’s…Shall We?”, which will appear in a range of executions from OOH, digital and Gordon’s Premium Pink pop-up bars in select Westfield centres across Sydney and Melbourne.

Key ‘clocking off’ moments will be targeted by the media strategy, with consumers prompted with ‘Shall We?’ advertisements across OOH, Spotify, digital display, video and social. API video technology facilitated by Innovid will direct people to their nearest retail liquor store to purchase Gordon’s gin during the ‘clock off’ moments.