Have marketers and agencies given up on setting measurement standards? News media as the AI canary

Welcome to a midweek update from Unmade. Today: Why the rise of media owner-led measurement systems represents a failure of the marketers and media agencies. Also, we reveal details of HumAIn’s panel on the impact of AI on news media. And SWM bounces back on the Unmade Index.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

• A complimentary invitation to Unmade’s Compass event (November);