Hipages returns as Space Invaders sponsor
An online tradie marketplace, Hipages, is returning as a sponsor for season three of Nine’s Space Invaders, with hosts Peter Walsh, Cherie Barber and Angie Kent.
The announcement:
Australia’s largest online tradie marketplace connecting homeowners with trusted tradies, hipages, is returning as a sponsor for the second year on Space Invaders, the lifestyle renovation show specialising in changing lives of homeowners living in clutter and mess.
hipages tradies are behind every great home, and as part of the sponsorship, a number of hipages’ trusted tradies will be joining declutter guru, Peter Walsh; renovation queen, Cherie Barber; and the beloved Angie Kent from Gogglebox to transform the homes and lives of everyday Aussies.
Space Invaders doesn’t just aim to help the people who appear on the show, it also wants viewers to find inspiration and practical tips they can apply to their own homes and lives. Throughout the series, viewers will be educated on how to know their limits and when an expert should be called in, with Cherie Barber showing how to do this efficiently through the hipages platform. The show will also demonstrate how to best work with a tradie once they’ve been assigned to a job.
hipages Vice President of Marketing, Nick Ellery, said:“The trusted tradies on our platform are the heart of what we do at hipages. They’re the hard-working small businesses that go over and above to get the job done. Partnering with Space Invaders enables us to tell the end-to-end story that connects our tradies and homeowners. It’s an elegant opportunity to speak to both sides of our marketplace and demonstrate the value proposition of our brand.”
Nick continued that the audiences reached through brand-building activities have proven to be stickier than other channels.
“Brand marketing activity like Space Invaders has a tangible impact for our business. The homeowners that we win through brand efforts have a higher repeat rate when posting jobs on our platform than those we acquire through other activities. Likewise, tradie subscriptions to hipages convert at a much higher rate when they come through brand channels. As a result, brand building remains a huge focus for 2023.”
As part of the sponsorship, hipages will be featured across all ten episodes of the series, including demonstrations from renovation queen Cherie Barber, on how to use the hipages app to source hipages tradies and how to communicate with them onsite.
Source: We Are Different PR
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Angie Kent
cherie barber
hipages
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peter walsh
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Stuart Tucker
