How an ad about rejecting unloved Christmas traditions echoed around the world

Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we dig into consumer sentiment towards this year’s more notable Christmas adverts.

Further down, the Unmade Index starts the week with a fall as Seven falls back below a $400m market cap, and Motio declines to a new low.

And below the paywall you’ll find the coupon code for our end-of-year review Compass, taking place tonight in Melbourne’s Grace Darling Hotel. Unmade’s paying members are entitled to a complimentary ticket. Upgrade today.