How does Australia’s free-to-air TV industry compare with the world?
Television has never been more user-focused. With subscription and SVOD becoming more popular every year, how is free-to-air TV faring? You may be surprised, argues Freeview boss Liz Ross.
The starter gun to race and capture TV audiences was triggered a while ago, so how far has the Australian free-to-air TV industry gone, and more interestingly, how fast compared with the rest of the world’s FTA markets?
FTA TV markets around the world, no matter what size, have been facing the same changes in viewer behaviour, increased ownership and usage of devices for TV consumption, the introduction of new video services, and major shifts in how content is distributed.
But what is interesting to note is that the size of the market and the corresponding budgets don’t necessarily translate into an FTA industry’s response to the need to adapt and innovate in line and in time with consumer demands.
While the sheer volume of TV content and broadcast channels in global markets like the US, UK and Europe dominates the western world, it’s Australia that has, and continues to, set the benchmark.
That may all be well and good, but, and this is important, the content is absolute dog ****.
I would gladly pay the BBC a licence fee and never watch minute of Australian tele. The ABC aside there is literally nothing to watch, apart from ads.
I did download 10’s app the other day to watch Survivor, the app didn’t work, at all. But Ten Play works on my Kodi box and sadly for Ten its ad free. Amazing really, all that money spent on the app and two nerds in a bedroom produce a better product. Don’t get me started on 7, how half their execs can draw a wage is beyond me. Would you like some shows with your ads?
Awful, just awful.
FTA person says FTA TV is fine. Why dont you properly identify this as an advert?