Hypetap Intelligence: New influencer marketing platform launches
Influencer marketing agency Hypetap has launched Hypetap Intelligence, a new offering being utilised by Woolworths Group, Kraft Heinz, Colgate Palmolive, and Dan Murphy’s.
Hypetap Intelligence provides clients with insights into the target audience, competitive landscape, and the effectiveness of their influencer marketing campaigns.
By analysing over 10 billion data points, Hypetap Intelligence offers businesses a deep understanding of consumer trends and how consumers think, feel and behave in regards to their brand when they are planning their activity.
It will allow brands to gain valuable insights into influencer share of voice, competitor spending, sentiment benchmarking, analysis and more to enable precise and impactful planning.
Dr Melissa Gray, Dhruv Singh, Bryce Coombe, Detch Singh
Led by Hypetap’s data science lead, Dr Melissa Gray, the platform is available to clients in APAC and EMEA.
Dr Gray said: “Hypetap Intelligence goes beyond traditional metrics to provide brands with a deeper understanding of influencer effectiveness.
“By analysing billions of data points, we can help brands measure the relevance, context, and cut-through of their campaigns, ensuring they are resonating with their target audience and maximising their marketing investment to drive a commercial return.”
Hypetap CEO Detch Singh added: “After running in beta for some time, we are thrilled to launch Hypetap Intelligence, the culmination of years of research and development.
“We saw a distinct gap in the market for brands who want to make smarter, more impactful decisions when it comes to their Influencer Marketing. Our goal is to empower businesses with the intelligence they need to make informed decisions and gain a competitive advantage.”
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