If TV networks really think they are paying too much to broadcast, test the market; ‘LinkedIn lecher’ boosts Vinyl stake


Welcome to a Tuesday edition of Unmade. Today: If the TV networks think they are paying too much for accessing Australia’s airwaves, let’s put it to the test. And disgraced billionaire Richard White has become the dominant shareholder in Mediaweek’s new owner Vinyl Group.

Only Unmade’s paying members will be able to read on beyond the paywall below. And that’s not the half of it.

They’re entitled to a ticket to this Thursday’s inaugural Unlock conference in Sydney, which is about finding an edge in marketing to consumers within the night-time economy. They also get an invitation to our Compass – Reflections and Projections event, taking place across six states throughout November. Next year they’ll also be able to join us at our AI-focused conference HumAIn (Q2 2025) and at our retail media conference REmade.

And as well as paywalled posts like the one below, they get full access to our archives, which go behind the paywall after two months. Feeling jealous of all that access? Maybe that should be you. Upgrade today.

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