Imagine if Australia’s media actually worked together

Welcome to a Monday update from Unmade. Today, our magazines, TV, radio and digital companies have been demonstrably worse at marketing their mediums than their global counterparts. Could that ever change?

A gentle reminder if you’re interested in retail media: The discounted ticket price offer for REmade expires tomorrow. Take a look at the program

What if Australia’s media isn’t as helpless as it thinks?

When it comes to the declining fortunes of Australia’s media, we’ve at least been able to comfort ourselves that it’s no fault of the industry; larger forces are at play.

But what if that’s not actually true? What if Australia’s media players could be making a greater difference to their own fortunes if they could only work better together?