Indistinguishable from magic; And why is Seven doing worst in the market crash?

Welcome to Unmade, written in the UK while you were sleeping.

Experiencing a British heatwave a couple of days after being in a Tasmanian winter is a shock to the system. Particularly with dawn breaking at 4.30am. After three days of waking up at first light, the novelty of jet lag is wearing off. Still, it was a terrific timezone to watch the Socceroos qualifier in.

Happy World Tapas Day.

We’ll be covering two topics today. First, how AI is finally beginning to penetrate our media and marketing bubble. And then I’ll be looking (again) at the inexorable decline in media valuations, and particularly that of Seven West Media.