Is podcasting a boom or a bubble?; Nine doubles down on digital; Aldi astroturfing

Welcome to Unmade, written in the UK while you were asleep.

I finally glimpsed some blue sky today. It was quite exciting. What is this thing they call Vitamin D?

Happy Homemade Bread Day.

Sneesby’s digital doctrine

I wrote a few days ago that Nine’s new CEO Mike Sneesby has taken his first steps towards outlining his overarching strategy for Australia’s largest locally based media company.