Is radio’s audience really ageing?

Welcome to a midweek edition of Unmade. Today: Should we believe the radio ratings that more young people are listening now than a decade ago? And Nine edges back above a $2bn market cap.

Are the kids turning away from radio? Not according to the ratings. But are the ratings wrong?

Back in April, we saw the beginning of a mini phenomenon.

Former Southern Cross Austereo content boss Craig Bruce rebooted his 2020 podcast Game Changers Radio to start tracking the arrival of The Kyle & Jackie O Show into Melbourne on Kiis FM.