Just because I’m now a mum, am I really worth $90,000 less?

Alice Almeida has been working with data for 12 years. She took time off to have a baby, and now has recruiters offering her entry-level jobs for $90,000 less than her previous role, and repeated comments suggesting she’s slowing down her career to focus on her baby. Here, she reveals the grim reality of women trying to return to work in adland, and offers some solutions to the current state of play.

In May last year, I stepped away from my leadership position at News Corp as I prepared to become a mother for the first time.

Without getting into the nitty-gritty details, I really struggled mentally with this. I had been desperate to become a mum (many rounds of IVF), but the thought of stepping away from a career for which I had worked my backside off, was proving really tough to get my head around.

But those thoughts were pushed aside when my baby was born in July last year. During her first eight months, I kept myself up to date with what was happening in the industry as I couldn’t disconnect from it no matter how hard I tried.

‘Rather than assuming I’m looking for handouts or demotions, perhaps ask what I’d like’

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