Making podcasting pay when the listening numbers don’t (yet) add up

Welcome to Unmade, mostly written on Wednesday on a crisp, bright day at Sisters Beach, Tasmania, and completed on an even crisper, brighter morning.

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Before I get to today’s topic – an in depth exploration of what we known about the state of Australian podcasting – a quick digression.

Yesterday, when I popped into my local Woolworths, I eavesdropped on an older couple discussing the cost of a leg of lamb. After talking it over, they decided to leave it. My guess is that it was typical of conversations happening in every supermarket in the country, as consumers weight up what they can – and, more to the point – can’t afford.