Mamamia gears up for Youtube podcast push

Hal Crawford

June 6, 2025 11:04

Mamamia is investing heavily in a video push that it hopes will grow its podcasting audience through Youtube.

As part of the video drive, the female-focussed media company has fitted out its new Sydney office with vodcasting studios, a control room, voiceover booth and infinity cove studio.

CEO Natalie Harvey told Mumbrella that Mamamia was reaching between 1.2-1.5 million listeners through podcasts every month, and that the best way to grow that number was through Youtube.

Natalie Harvey and Zara Curtis

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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