Media Mayhem: Anthony De Ceglie – ‘There’s never been a better time to be a journalist’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in crisis, but rarely a single solution that is easy to see. In this new weekly column, Mumbrella will interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We kick off this new series with the director of news and current affairs and editor-in-chief at Seven West Media, Anthony De Ceglie.
How is the operating environment impacting your team, clients and partners?
I think it’s an it’s an interesting period in media, obviously, with everything that’s going on in things like AI and Social Media, but I also think there’s like a lot of opportunities for us at the moment. I think, at the end of the day, the opportunity in particular for someone like Seven is to just reassert ourselves.
We are the biggest media company in the country. We have a mass media audience and I think sometimes it’s just about reminding everyone of that.
What changes are you seeing in consumer behaviour and preferences?
That was a very glossy take on many situations at Seven…
This is pure spin…
…and I work in PR.
“We are the biggest media company in the country”, or “we are the biggest company that also owns media in the country”
Well said Tabloid Tony. If you read your own horoscope on tonights news, you would be well in front of what is going to happen tomorrow.
Loving these parody pieces!
I do think there is genuinely a place for journalists in the world. Unfortunately, the word has been corrupted by ‘activists’ pretending to be such and PR hacks who write about meaningless things
Good to get insights from a mover shaking up a staid format
Some might say that the truth goes to a place like 7 West to die?
It is exciting times for journalism: there is a very real and probable move to independent journalists, who are not influenced by billionaires, who unite and create a very powerful co-op of sorts and hold the old media baron’s and their mega wealthy tax avoiding enablers to account. For our democracy, it would be a great thing.