Media Unmade – Chapter 22: Polarising, Paying and Staying
Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.
In today’s chapter, I explore the dramatic evolution of News Corp in Australia and around the world during the last decade.
I analyse the insights offered by News Corp Australia’s executive chairman Michael Miller when I interviewed him on stage in 2018. It came at a point that the company was recognising that in television and in news, it was building subscription products for narrowly targeted, polarised audiences.
That included Sky News Australia, which the company took full control of in 2016 and began moving towards opinionated, mostly right-leaning commentary under new boss Paul Whittaker.
