Media Unmade podcast – Chapter five: Throuple trouble on Team Australia
Welcome to the latest edition of the the Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.
In today’s chapter, we look back at the last time the ABC was riding high, as managing director Mark Scott and director of innovation Ian Carroll led the charge into the digital future.
The chapter explores how the ABC took a lead over its commercial competitors, and the strategic approach that allowed the double act of Scott and chairman Maurice Newman to roam the corridors of Canberra to win extra funding for the organisation.
The developments included the launch of News 24, the creation of iView, and the move to online news – opening a new front in the organisation’s decades-long battle with News Corp which was in the process of introducing paywalls.
