Media’s billion dollar bounceback

Welcome to a midweek edition of Unmade, written in Sydney during Advertising Week APAC.

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Today’s writing soundtrack: Listnr’s new Sound States ‘brown noise’ focus channel. Did it help stay focused on writing this? Maybe, although an imminent deadline also helps.

Monday saw the release of a big piece of date from Standard Media Index – Australian media agency spend in the last financial year.