Morning Update: New Mog book penned for Sainsbury’s Christmas ad; Essena O’Neil lashes fake online couples
Campaign: Judith Kerr pens new Mog story for Sainsbury’s Christmas cam
Judith Kerr, the author of the Mog series and The Tiger Who Came To Tea, penned a new Mog story for Sainsbury’s Christmas campaign.
Sainsbury’s worked with Kerr and her publisher, HarperCollins Children’s Books, to develop a new Mog story and then turn it into a three-and-a-half-minute ad that mixes live action and animation.
The Guardian: Instagram star Essena O’Neill calls out fake social media couples
The teenage Instagram star with more than half a million followers who sensationally quit the social media platform last week has now turned her attention to fake online couples.
The 18-year-old Australian Essena O’Neill hit headlines for replacing captions on her popular Instagram photos with more realistic descriptions of the shots, before deleting almost 2,000 pictures and describing them as “contrived perfection made to get attention”.
Now, in a video entitled Love Gets Likes on her new website, O’Neill relays how a famous male supermodel approached her for a relationship on the basis that the two could make money and increase their popularity if they became a couple.
AdWeek: Facebook’s ‘Freebooting’ Piracy Problem Just Cost Casey Neistat 20 Million Views
Casey Neistat, who has 1.5 million YouTube subscribers, recently created a fun Halloween video called “Aladdin in Real Life” with his friend, Jesse Wellens, and they quickly garnered more than 10 million views. The two-minute clip took weeks to complete, as the duo spent significant cash on costumes and orchestrated a high-tech video shoot while interloping through the busy daytime streets of Manhattan, N.Y.
But then they ran into a problem known as “freebooting,” which entails republishing videos on social sites without the consent of the folks who made the clips. In essence, it’s a practice of intellectual-property theft that’s plagued Facebook more than other digital platforms—PR-wise, at least—in recent months thanks to a few whistle-blowers.
Mumbrella Asia: ‘Spray and pray’ approach prevalent in digital marketing as 70% of Asians complain emails they receive from brands are irrelevant
Only one in 10 people in a study of six Asian markets said they do not want to receive any messages from brands in digital channels such as email, SMS and chat apps, but an analysis of how marketers are communicating with their audiences reveals that a “spray and pray” approach is still prevalent.
Fully 70 per cent of 1,200 people surveyed by data marketing firm Experian in Singapore, Indonesia, Malaysia, Thailand, Hong Kong and China said they find the emails they receive from brands to be irrelevant, the worst case being in Thailand.
Wouldn’t want to be John Lewis’ agency after seeing that.
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Purrfect
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