Nineteen minutes inside Sir Martin Sorrell’s head

Welcome to a midweek update from Unmade, edited in London.

Today: the view from the northern hemisphere, as Sir Martin Sorrell offers a stark outlook. And a solid day on The Unmade Index, thanks to the Reserve Bank’s pause on interest rate increases.

Don’t forget: Unmade’s conference on the impact of AI on the world of media and marketing takes place in Sydney next week. Book your ticket to humAIn now.

Sorrell on how AI will wipe out a quarter of a million agency jobs; why the ‘shenanigans’ of Cannes are a bad look; and moving diversity down the agenda

Tim Burrowes writes: