Nobody knows anything; Accenture’s big hire; NYT’s Wordle strategy
Welcome to Unmade, mostly written on board this morning’s Japan Airlines flight into Sydney from Tokyo. It’s good to be home in Australia.
Happy Groundhog Day. Again. No really, it is. And it’s also the 2/2/22, which is kinda satisfying. Got any big plans for 2.22pm?
Today: Are the SMI numbers as good as they seem?; Wordle’s new home; and The Unmade Index stages a recovery.
It’s been a while since I read William Goldman’s Hollywood memoir, Adventures in the Screen Trade. But one sentence stayed with me: “Nobody knows anything”. It could just as easily be applied to predictions about the economy, and what that means for future ad spend.
