Outdoor: the last bulletproof medium

Welcome to an end-of-week update from Unmade. Today: Growth stories in outdoor, and the Unmade Index stages a slight recovery.

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Outdoor shapes up (apart from the occasional pandemic…)

It dawned on me recently that in the back of my mind, I’ve drawn a mental map of how each linear medium has been affected by the arrival of digitisation.

Among the most disrupted media are printed magazines and newspapers. Slower to be hit, but now feeling it, broadcast television. In the yet-to-be-decided category: audio, where the opportunities for digital growth may yet balance out the downside.