Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals

Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the latest entrant into the increasingly competitive marketing mix modelling sector, Jordan Taylor-Bartels, the co-founder of Prophet.

And further down in the post, Nine slides to its lowest market capitalisation since August 2020.

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Prophet cofounder Jordan Taylor-Bartels on using difficult maths to make marketers’ lives simpler

In today’s episode of The Unmakers, we talk to Jordan Taylor-Bartels about Prophet, the analytics platform he’s been quietly building for the last three years, before finally publicly launching it in March.